Guidelines for Conducting Semiotic Research in Information Systems
Prof. Leslie Willcocks
Wed 23rd November 2016
Abstract: Semiosis studies the production, transmission and interpretation of meaning represented symbolically in signs and messages primarily, but not exclusively, in language. For information systems (IS) the domain of semiosis consists of human and non-human interactions based on communication in the social, material and personal worlds. The paper argues that semiosis has immense bearing on processes of communication central to the advanced information and communications technologies studied by IS scholars. A previous paper by the authors developed theoretically an integrative semiotics research framework. This paper provides more practical guidelines for applying the framework in IS research. The guidelines, based on a framework by Jakobson, involve considering producer, consumer, content, text, code and medium.
A semiotic guideline